When you think of Homewood, what comes to mind? Railroads? Aurelio's? Dowtown? Zombies?
Believe it or not, incoming families might respond with the latter after the village's new video-based web PR campaign titled "Zombie Paradise."
Homewood resident Jesse Deyo was the creative engine behind the project. He says the morbid concept came to him early one morning.
"I thought, 'What if it's something kind of surprising?'" Deyo said of his zombie narrative. "We knew we had to incorporate talking parts, but we tried to do so without showing the same family you've seen five million times before."
Deyo, who composes commercial music for television and film out of his Homewood home, said he's very happy with how the videos turned out, especially compared to the high-end corporate efforts he's used to seeing.
"We did this project for next to nothing," Deyo said. "A bunch of people got together just to express some hometown pride."
Despite the uncanny nature of the video, Deyo says he's had the village's full support. The Zombie Paradise series is part of Homewood's new "You're In the Right Place," marketing campaign fronted by village PR manager Rachael Jones. The videos were made using local talent exclusively.
"I don't know of another Chicagoland suburb doing something like this," Jones said in a press release. "These videos are fun and funny but the message behind them is real. We are an inclusive, creative community that values artistic expression."
Homewood Village President Richar Hofeld echoed Jones' enthusiasm.
"I am pleased with the warm response this project has received from the community," Homewood Village President Richard Hofeld said in a press release. "'Zombie Paradise' highlights the fun, creative and energetic side of our residents. Not only is Homewood a great place to raise a family and connect with the community, it's a place that embraces creativity."