My 7-year-old daughter, currently in a self-described ‘sporty’ phase, asks me over and over if her tastes are okay.
She wants to be sure there’s nothing wrong with leaving her princesses in the dust and wearing green instead of pink.
More exhausting than having to field her questions all the time – “You are perfect! Be confident.” – is the fact that she feels the need to ask.
I remind myself to be patient as her confusion is understandable. Every time a child enters a toy store, they are not so subtly informed – by the color-coded aisles and signs – what they should play with based on their gender. And often, when toy companies design similar products for different genders, the girl version is feeble.
That’s why, earlier this week, I was elated to show my girl a letter to the Lego toymakers penned by another 7-year old girl. Little Charlotte Benjamin wrote:
Dear Lego company:
My name is Charlotte. I am 7 years old and I love Legos
but I don’t like that there are more Lego boy people and barely any Lego girls.
Today I went to a store and saw Legos in two sections — the girls' pink and the boys' blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks.
I want you to make more Lego girl people and let them go on adventures and have fun, ok!?!
Even better, after Charlotte’s letter went viral, Lego responded, admitting that their products have “often been more appealing to boys,” but that they “have been very focused on including more female characters and themes that invite even more girls to build…”
If Lego hadn't really already been working on making their girls cooler, you can bet that they are now.
Atta girl, Charlotte!